From June 1, 2011 through August 31, 2011, Sioux Valley Energy (SVE) ran a Critical Peak Pricing (CPP) pilot. Power System Engineering, Inc.’s (PSE) Economic, Rates, and Business Planning group assisted SVE in the development, implementation, and assessment of its CPP pilot program. The goal of the CPP pilot was to explore dynamic pricing programs and smart grid technologies as a means of engaging customers and promoting conservation of electricity during peak times. For example, the energy rate during critical peak times was set to be about five times greater than the standard energy rate. As an offset, the energy rate during all non-critical peak times was able to be reduced.