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Southern California Edison (SCE) began offering the SCE Energy$mart Thermostat program to qualified customers in early 2002. Prior to the launch of the program, SCE had completed focus groups and a telephone survey to help determine key program parameters and marketing messages. The program achieved considerable success meeting enrollment goals as customers responded to SCE’s marketing efforts that promoted the most relevant program features: (1) customers would receive at no cost a new programmable thermostat installed at each qualifying location; (2) customers would receive a $300 incentive payment at the end of the summer season for each installed SCE Energy$mart Thermostat; and (3) customers would be able to help SCE avoid rotating blackouts during peak demand times.

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