In October 2010, members of the Electric Power Research Institute (EPRI) Smart Grid Demonstration Initiative determined that a comprehensive and accurate evaluation of consumer perspectives toward smart grid technologies is needed to further the understanding of motivators for consumer adoption. The member utilities desired information to help them address what could be interpreted as a lack of interest in the new technology and programs. Understanding the consumer will help coordinate activities ranging from designing informational materials to assisting stakeholders in relating to consumer attitudes in order to improve engagement.
The research described in this report is focused on consumer drivers to adoption and perceptions along with lifestyle impacts. The research includes understanding motivators, consumer perceptions, and conflicting information consumers might have received from various sources.