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Multi-Channel Customer Engagement: Strategies for Driving Revenue, Customer Satisfaction, and Smart Technology Adoption
Author:
DST Output, LLC
Year:
2013
Abstract:

Electric energy providers must engage their customers in order to maintain – and grow – market share and achieve their business objectives. Engaged customers buy more services, stay with a company longer and are more profitable than average customers. They are also more likely to adopt new behaviors that favor a company’s desired business outcomes. To engage customers, energy providers must go beyond traditional brand building and deliver consistently superior customer experiences.

Document Type:
White paper
Source:
DST Output, LLC