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OG&E Smart Study TOGETHER Impact Results
Global Energy Partners

The primary goal of OG&E’s Smart Study TOGETHER is to assess the impact of multiple levels of enabling technology combined with different dynamic pricing rates on a customer’s energy consumption. To achieve this goal and enable effective and efficient targeting, a randomized sample of 2,816 residential participant and control group customers and 465 small commercial (general service) customers in the area of Norman, OK, was selected in the spring and early summer of 2010 as Phase I. Another sample of 2,412 residential customers and 712 small commercial customers were recruited between the summer of 2010 and the summer of 2011 as Phase II. The ultimate goal is to determine if the demand reductions achieved through a combination of price response programs, in-home technology, and energy awareness will allow OG&E to delay capital investments in incremental fossil fuel generation prior to 2020. This report focuses on the results for the summer of 2011 based on difference estimation and regression analysis.

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