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DTE Energy Smartcurrents Dynamic Peak Pricing Pilot Consumer Behavior Study
DTE Energy

DTE Electric (electric subsidiary of DTE Energy and formerly known as Detroit Edison) is conducting a two-year Consumer Behavior Study (CBS) to learn the best ways to induce residential consumer energy efficiency and demand response behaviors while providing opportunities for customers to save on their energy bills with the help of dynamic peak pricing, enabling technologies, and customer education. DTE Energy (DTE) is conducting this study as part of the SmartCurrents SM pilot program funded in part by a grant from the U.S. Department of Energy (DOE). The DOE sponsored Technical Advisory Group (TAG) assigned to oversee and support this study has provided invaluable contributions to the design, implementation, and evaluation of results.
This interim report describes the program background, overview, design, implementation, and analysis methodology, and provides preliminary results based on the data collected during the first two event days. Specifically, the interim report covers analysis of data for approximately 2,035 randomly assigned treatment and control group customers for the
event days that occurred on August 16, 2012 and on May 30, 2013. The study will provide DTE a means to leverage Advanced Metering Infrastructure (AMI) along with enabling technologies to not only offer new pricing options but to evaluate corresponding customer acceptance, satisfaction,and behavior changes, to offer a platform for better customer energy management, and also to give DTE an ability to evaluate customer acceptance and satisfaction.

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